Dress for Happiness: Fashion Colour Theory to Help Boost Your Mood

Learn how to dress for happiness! It’s no secret that shopping is a form of therapy for many, but so is the colour of clothing we choose to wear - even if we don't realise it.

There’s a strong, undeniable link between colours and emotions, and understanding the psychological impact of specific colours can help you get even more out of your clothing and dress for happiness. Know how to uplift your spirits and boost your confidence through fashion colour theory!

Fashion Colour Theory Features:

Blue Colour Theory

Wear lighter shades of blue to feel refreshed and energised, but also safe and relaxed. Blue is a great colour to wear when you're starting a new week or wanting to feel as though you're turning a new leaf. It can also help others around you to feel more calm and trusting in your presence!

Darker shades of blue, on the other hand, are linked with a sense of authority and power. Consider wearing dark blue to an important meeting or interview to boost your self-confidence and assure the interviewer that you're the person for the job!

Pink Colour Theory

Pink is a colour strongly linked to romance, evoking feelings of playfulness and optimism to the wearer. Wearing pink also gives off feelings of kindness and comfort to those you come into contact with.

Bright pink is considered to portray confidence, playfulness and flirtation, whereas lighter shades of pink are more calm, warming and welcoming.

Red Colour Theory

Red has a powerful effect on emotions, linked with confidence but also danger. It’s attention-grabbing and passionate, and a great colour when you don’t mind standing out from the crowd and wanting to feel both bold and courageous. Wearing red and owning its confidence as a colour can boost your self-confidence in return!

Grey Colour Theory

Grey represents balance, tranquility and maturity, but it can also be linked with feelings of seriousness and reservation. It's not the best colour to wear when you'd like to make an impact and leave a lasting impression, but it will certainly help you look 'together' and sophisticated!

Orange Colour Theory

Orange is a stimulating and energetic colour, and those who like to wear it are often seen as optimistic and cheerful. It's a great colour to wear in group and social situations, particularly when meeting new people, as it gives off the illusion of being a happy and friendly person to talk to!

Black Colour Theory

Black evokes feelings of elegance and sophistication, but also mystery. It indicates intelligence and seriousness when worn in certain scenarios, but also indicates emotion and sensitivity, which makes it a great colour to wear in social situations.

White Colour Theory

The fashion colour theory behind white is that it is associated with feelings of freedom and can be great for helping you make the most of new beginnings. Because of this, it’s also a great colour to wear whilst trying new activities and embracing change!-

Green Colour Theory

Green is seen as both calming and optimistic, and darker shades are linked with perceptions of wealth and growth. As a result, wearing green to important meetings and interviews can help to inspire confidence in those assessing your abilities and commitment to the cause!

Brown Colour Theory

This colour is often perceived as offering a sense of stability, reliability and emotional strength. It’s a great colour to wear when you want to feel mature and sophisticated, and, thanks to its warm undertones, has the added psychological benefit of portraying that you are approachable and welcoming.

-Let your outfit do the talking! Utilise the power of fashion colour theory to dress for happiness and pair your outfit with each occasion. Shop our new season cashmere collection with your new-found knowledge, and find the right colours for you.