THE ORIGINS
Loop Cashmere was born in 2020 from a shared dream of two seasoned cashmere and fashion experts, Claire and Richard.
With decades of experience in the industry, they’d seen it all—the beauty, the craftsmanship, but also the waste and fleeting trends.
They believed it was time for something different.
A SIMPLE YET POWERFUL IDEA
At the heart of their vision was a simple yet powerful idea: to create cashmere that does more than clothe—it uplifts.
Claire and Richard wanted to design garments that are not only supremely soft and enduringly beautiful but also thoughtful in their impact on people and the planet.
The name Loop wasn’t chosen by chance. It reflects their deep expertise in knitwear, a compassionate approach to sustainability, and the idea of closing the loop—minimizing waste while crafting timeless pieces meant to be cherished for years.
What sets Loop apart?
It’s our unwavering commitment to meticulous craftsmanship, ethical practices and mindful consumption.
Claire and Richard wanted to inspire a shift — a move away from fast fashion toward investing in fewer, better pieces that truly stand the test of time.
Our Lofty signature style, contemporary silhouettes and vibrant colours set us apart and give you versatile options that you will cherish year after year, from home to office, from day to night.
Read more about what makes Loop unique here.
A TESTAMENT TO CARE
Their passion extends beyond creating garments; it’s about crafting stories.
Every Loop Cashmere piece is a testament to care—from the ethical sourcing of the finest Mongolian cashmere to working with partners who share their values.
Each stitch is imbued with their belief in quality and durability.
WE ARE OBSESSED ABOUT DETAILS
Our commitment to quality and craftsmanship is unwavering.
By dyeing the raw fibre before spinning it into yarn, we guarantee that the depth of colour remains as vivid as the day you first purchased it. This meticulous process ensures that the colours are true and long-lasting, so you can enjoy your creations for years to come.
CONTEMPORARY ELEGANCE
Today Loop’s collections take cues from the natural world, blending timeless elegance with contemporary sensibilities.
Our team focus on versatile designs and a curated palette of rich, vibrant colours, creating pieces that fit seamlessly into your life—whether you’re dressing up for a moment that matters or wrapping yourself in comfort on a quiet day.
For all of us, Loop Cashmere is more than a brand.
It’s a call to action—a way to show that fashion can be both beautiful and kind.
We invite you to join our journey of mindful consumption, where every purchase is a step toward a wardrobe you’ll treasure, a planet that’s better cared for, and a lifestyle that celebrates both simplicity and sophistication.
Because at Loop, it’s not just about what we all wear — it’s about how it makes us feel and the story it tells.
WHAT YOU SAY ABOUT OUR CASHMERE
'Fabulous cashmere jumper. Beautiful colour and weight of fabric. I've had this style previously in other colours and they wear and wash well.[...] It's a really good weight of cashmere, not thin like many other manufacturers, so will be a wardrobe staple for a long time. Look forward to buying more colours in the future.' - Helen