The Things about Loop.

Ever wondered what makes our Cashmere at Loop so different?

💚 100% of our yarn is sustainably sourced.

We chose our cashmere yarn supplier not only for the yarn's quality and supreme softness, but also for their ongoing dedication to auditing and maintaining high standards across the supply chain. The decision to pay a premium reflects our commitment to ethical and sustainable practices at every stage of the supply chain.

🥇 It's not just words.

Our yarn supplier holds prestigious and internationally recognised accreditations from The International Co-operation Committee on Animal Welfare, the Sustainable Fibre Alliance, and The Good Cashmere Standard.
These accreditations focus on improving the well-being of goats, farmers, and communities on cashmere farms through a detailed set of sustainable production criteria. And we'll keep working on our own practices too... Watch this space in 2025.

🫸 We don't over produce.

By working with small batches, we are able to minimise waste and create yarn that is not only beautiful but also made to last. And by small, we mean... really small - not just 'marketing small'.

♾️ We promote longevity.

By creating timeless pieces designed to be cherished for years and by retaining part of our collection each season, we strive to inspire a commitment to investing in enduring wardrobe essentials.

🔎 We are obsessed about details.

Our commitment to quality and craftsmanship is unwavering. By dyeing the raw fibre before spinning it into yarn, we guarantee that the depth of colour remains as vivid as the day you first purchased it. This meticulous process ensures that the colours are true and long-lasting, so you can enjoy your creations for years to come. We are obsessed with colour curation, distinctive details and unparalleled softness.

🫶 Our customers consistently praise us for our exceptional customer service.

✨We deliver worldwide (just be a little more patient if you’re far away!).

✨All UK orders placed before noon are delivered the next day if all goes smoothly. But sometimes, to avoid waste, our small production runs mean there’s a bit of a wait—and when that’s the case, we always let you know in advance. It’s always indicated on the product page, and most importantly, we always keep you regularly updated!

✨When you order from us, our own team takes care of your order. Richard or Claire will process it, and then our wonderful Louise, likely assisted by Ruby at our warehouse, will prepare your package with the utmost care.

✨Nearly 400 reviews so far, with 94% 5-star ratings (97% if we include 4 stars!). Our customers highlight the exceptional quality, softness, and durability of our products, as well as our customer service, always attentive to their needs.

✨And finally, if you ever have any issues, write to us or give us a call. We always respond, and with a smile!

🩵 Supremely Soft, Kind and Crafted to be Cherished.