Colour - Finding Your Perfect Shade

Colour is a powerful way to communicate.  The colour of what we wear serves as a signal to others; it tells them who we are. When we get dressed each morning, we’re telling ourselves and others who...

How to Care For Cashmere

All cashmere requires a little bit of love and care to keep it looking and feeling at its best.  In that regard, Loop is no different to other forms of the material. Where we differ is in the mater...

How long does cashmere last?

How long does cashmere last?  The cashmere sweater has been a wardrobe staple for many years and, for their owners, those cashmere garments are treasured and loved items. If looked after properly, ...

What is Slow Fashion?

Slow fashion describes a part of ‘sustainable fashion’ and operates in direct opposition to ‘fast fashion’ - the manufacture of cheaply made and sold, rapidly perishable clothing, often made in dee...

Sustainable Gift Wrapping Ideas

Sustainable gift wrapping ideas that are kind to the environment and beautiful for your recipient.

5 Wardrobe Staples You Can Always Rely On

Forget changing trends and seasons, these wardrobe staples are among the styles you can always rely on!

The Art of Gratitude Journaling

Learn the art of gratitude journaling and the incredible benefits of this simple practice.

Easy Sustainable Swaps that Make a Difference

Easy sustainable swaps that make a real difference to the environment, without compromising on your lifestyle!

Cashmere vs. Cotton: Which is Best?

A cashmere vs cotton comparison to assess whether cashmere is worth the money, which is warmer, and more.

Beauty Sleep Matters: Effective Ways to Improve Your Sleep

Discover some easy and effective ways to improve your sleep and help you wake up feeling energised!