The Trends We're Prioritising For AW24

Autumn is here and there’s plenty to be excited about for the upcoming season, we can’t wait to share the whole of our gorgeous AW24 collection with you. This season the basis of our collection reflects what's happening on the catwalks and the world at large.  Our mood has changed and we're ready for a new more elegant era of dressing. We're shedding the "duvet dressing" of Covid times, exchanging comfort for confidence.

Grown Up Style

Given the tumultuous state of the world, it's no surprise that fashion has matured alongside our outlook and mood over the past few years. The trends emerging for autumn 2024 reflect this shift towards sophistication and grace. Over the past few months, we've witnessed a resurgence of refined dressing—a sentiment that many designers have championed for the season. Think well-tailored suits, smart handbags, and coats that exude elegance. This shift is evident not just in the designs themselves but also in the use of older models gracing the runways. The theme of living and aging well is one that designers have been exploring, and it's resonating more than ever.

Despite the sophisticated tones of the collections, there's still an undeniable sense of joy. This might just be one of the brightest autumn/winter seasons yet, with a rich palette that, while grounded in earthy tones, promises a vibrant twist.

Debutante Dressing

As described by the fashion editor at Who What Wear, “Debutante Dressing” shows glamour and elegance are making a comeback. With a nod to the 1950s and '60s. Brands like Erdem are leading the charge with their dresses and tweed twinsets, while Simone Rocha has adorned faux furs with heirloom-inspired brooches. It’s a style that harkens back to the refined wardrobes of New York heiresses, yet feels fresh and modern for today. Think the fashions of Mad Men and more recently, Feud: Truman Capote vs. The Swans

Wrap It Up

The trend towards swathes of fabric is another reflection of our need for comfort in these uncertain times. Designers are wrapping us up in layers that feel as luxurious as they look, with oversized scarves and capes adding drama and warmth to any outfit. This is old-school glamour, reimagined for the present day.

Plum Position

Deep plum burgundy is the colour update we're all craving. As "quiet luxury" continues to influence the fashion landscape, designers have moved away from neutrals, injecting rich, sophisticated tones into their collections. This shade pairs effortlessly with everything from classic neutrals to bold brights, making it a versatile addition to any wardrobe. You’ll see it paired with grey, camel & leopard print everywhere this season.

Check It Out

Checks, too, are making a strong statement this season. A perennial autumn favourite, checks have been reimagined with a punchier, more elegant twist for 2024. Whether in tank tops or cardigans, this timeless trend feels fresh and reliable, like a trusted friend in your wardrobe.

Elevated Staples

The trusty cardigan, a once-overlooked staple that has now become a fashion must-have. Whether it's styled with miniskirts like Alexa Chung or paired with jeans in that effortlessly chic French way, the cardigan is having a major moment. The autumn 2024 runways showcased everything from textured classics inspired by Chanel to neat silhouettes at Stella McCartney, proving that this piece is as practical as it is stylish.

Finally, let’s not forget the roll-neck knit. Perfect for layering, the roll-neck adds a touch of drama and sophistication to any outfit. It’s set to become a foundation piece for autumn, proving that sometimes, the simplest items can have the most significant impact.

So as we transition into autumn, there’s no need to mourn the end of summer. The upcoming season is brimming with possibilities, inviting us to embrace fashion that’s as thoughtful and refined as it is joyful and expressive. Whether you show your personality through bold colours, luxurious fabrics, or striking silhouettes. Whatever your style, whether it’s subtle or standout, the message is clear: embrace what you love with confidence.

See how we've been inspired by the trends in our AW24 collection.